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<br />

By participating in the Mediation Services (as defined below), you consent to be
bound by the
[Google APIs Terms of Service](https://developers.google.com/terms) at
[https://developers.google.com/terms](https://developers.google.com/terms)
in addition to these Mediation Terms of Service ("**Additional Terms** ")
(together, the "**Mediation Terms**"). To the extent there is a conflict
between these Additional Terms and the Google API Terms of Service, these
Additional Terms will govern.

## 1. Accepting the Mediation Terms.

You understand and agree that Google will treat your participation in the
Mediation Services as acceptance of these Mediation Terms. Google may change
these terms from time to time and post any modified terms at the following URL
[https://developers.google.com/admob/android/next-gen/mediation/terms](https://developers.google.com/admob/android/next-gen/mediation/terms)
or a different URL Google may provide to Company from time to time. You
understand and agree that if you use the Service after the date on which these
terms have changed, Google will treat your use as acceptance of the updated
terms.

## 2. Definitions.

a. "**Asset**" means an ad element (including without limitation, headline,
body, icon and any content thereof) provided by your ad network that either
individually or together with other ad elements constitutes an Native Ad.

b. "**Mediation Services**" mean the SDK Mediation Service, inclusive of all
ad formats offered using these services.

c. "**Native Ad**" means an individual or collection of Assets rendered in a
way to display an advertisement which matches the visual design of the app
or app content.

d. "**SDK**" means software development kit.

e. "**SDK Adapter Code**" means software that enables communications between
your ad network SDK and the Google Mobile Ads SDK.

f. "**Rewarded Ad**" means an individual video advertisement where a user is
rewarded with virtual currency or other in-app benefits in exchange for the
user's engagement with such advertisement.

g. "**SDK Mediation Service** " means the Google AdMob or Google Ad Manager
mobile mediation services offered in connection with your use of the
[Mediation Adapter Development Guide](https://developers.google.com/admob/android/next-gen/custom-events)
at
[https://developers.google.com/admob/android/next-gen/custom-events](https://developers.google.com/admob/android/next-gen/custom-events)
(as modified from time to time) and/or any related documents made available by Google.

## 3. Participation Requirements.

In connection with the SDK Mediation Service, you will:

a. Use the
[Mediation Adapter Development Guide](https://developers.google.com/admob/android/next-gen/mediation-developer)
and/or any related documents provided by Google only in connection with the
SDK Mediation Service;

b. Implement a new version of your SDK or SDK Adapter Code no later than 60
days after receiving written notice of required changes from Google; and

c. Host and keep updated on your website, and provide Google with a link to,
your SDK for general public use.

d. Provide Google with the most current version of your SDK for internal
testing and permit Google to verify and maintain the interoperability of your
SDK and/or SDK Adapter Codes within the SDK Mediation Service.

## 4. Responsibilities.

a. You will continue to maintain a direct commercial relationship with Your
advertisers, publishers, ad networks (if applicable), users, customers and any
other parties that may be involved with the Mediation Services
(together, "**Your Customers** "). As between Google and You, You will be
solely responsible for ongoing account-related activities and customer support
services for Your Customers, including but not limited to providing customer
service, billing, account management, collecting and/or dispersing fees, and
all other aspects of the user/customer relationship. You will provide such
foregoing services in a professional and responsive manner consistent with
industry standards. You will not cause or encourage Your Customers to violate
its applicable agreement with Google, including without limitation the Google
AdSense Terms at
[https://adsense.google.com/adsense/terms](https://adsense.google.com/adsense/terms)
(or such other sites as Google may determine) or any related policies.

b. With respect to Rewarded Ads, if included in the Mediation Services,
You will be solely responsible for determining when video ads You serve are
deemed completed and when users should be rewarded. For the avoidance of
doubt, Google will in no way be involved with payments between You and the
publishers and advertisers the Rewarded Mediation Services may mediate.
You will be solely responsible for handling and resolving any issues arising
from or related to the ads You route or serve through the Mediation Services,
including but not limited to managing and resolving claims of discrepancy in
video views, fraud, end-user complaints and verification of ad views.

c. With respect to Native Ads, if included in the Mediation Services, you
will provide all Assets necessary for ad to be properly rendered in accordance
with the native ad guidelines under the applicable
[AdMob](https://support.google.com/admob/answer/6240618) terms at
[https://support.google.com/admob/answer/6329638](https://support.google.com/admob/answer/6329638),
[Ad Manager](https://support.google.com/authorizedbuyers/answer/6339083) terms at
[https://support.google.com/authorizedbuyers/answer/6339083](https://support.google.com/authorizedbuyers/answer/6339083)
and the [Native Mediation Adapter](https://developers.google.com/admob/android/next-gen/custom-events/native#map_native_ads) guide at
[https://developers.google.com/admob/android/next-gen/custom-events/native#map_native_ads](https://developers.google.com/admob/android/next-gen/custom-events/native#map_native_ads)
(all as modified from time to time) and will comply with required changes
from Google no later than 60 days after receiving written notice of such
changes from Google.

## 5. Brand Feature Licenses.

a. Subject to the terms and conditions of this Agreement, You hereby grants
Google, during the Term of this Agreement, a fully paid-up, royalty-free,
worldwide, non-exclusive license, with right to sublicense to third parties
working on Google's behalf, to use, distribute, and display Your logos,
trademarks, service marks, trade names, domain names, corporate name, and
other brand features ("**Company Brand Features**") in conjunction with the
Mediation Services, and other information about You to identify that You are
a Mediation Services partner, including without limitation in any Mediation
Services marketing such as provider directory pages, case studies, press
releases, blog posts, social media, and email marketing campaigns.

b. Subject to the terms and conditions of this Agreement, Google hereby
grants You, during the Term of this Agreement, a fully paid-up, royalty-free,
worldwide, non-exclusive license, with no right to sublicense, to use,
distribute, and display Google's logos, trademarks, service marks, trade
names, domain names, corporate name and other brand features
("**Google Brand Features** ") only for the purpose of promoting the Mediation
Services, in the format and specification as directed by Google. Your use of
any Google Brand Features must be approved by Google in advance in writing,
and must be in compliance with Google's brand feature use guidelines available
at [https://www.google.com/permissions/trademark/rules.html](https://www.google.com/permissions/trademark/rules.html)
(or such other sites as Google may determine) and all related policies.
You will not issue any press release that references Your participation in
the Mediation Services without Google's prior written approval. At any time,
Google may withdraw its permission for You to reference Your participation
in the Mediation Services to use any or all Google Brand Features. You will
not modify, amend or add to the content or format of any Google Brand Feature.
You will promptly notify Google of any infringement or suspected infringement
of the Google Brand Features that may come to Your knowledge and will reasonably
assist Google, at Google's expense, in preventing such infringement and
protecting Google's rights.

c. Except for the licenses explicitly granted herein, nothing in this Agreement
grants either party any ownership of or right to use the other party's logos,
trademarks, service marks, trade names, domain names, corporate name and other
brand features, which at all times remain the exclusive property of the other
party.

## 6. Compliance with Mediation Terms.

You understand and agree that Google has sole discretion to determine whether
you are in compliance with these Mediation Terms. In the event Google
determines You are not in compliance, Google may, in addition to all the other
available remedies under the Mediation Terms, remove you from a publisher's
Mediation Services waterfall. Google also reserves the right to indicate to
our publishers that Your SDK Adapter Code may be out of date or otherwise
unsupported.

## 7. Indemnity.

In addition to the indemnification obligations contained in Section 9(c)
(Indemnification), or the applicable section, of the Google API Terms,
You will defend and indemnify Google and its affiliates, directors, officers,
and employees against all liabilities, damages, losses, costs, fees
(including legal fees), and expenses relating to any allegation or third-party
legal proceeding to the extent arising from or related to any content you route
or serve through the Mediation Services, any services You perform for Your
Customers (including without limitation claims related to Rewarded Ad reward
miscalculations and user fraud), the Company Brand Features, or Your breach
of this Agreement.

## 8. Disclaimer; Liability.

You acknowledge and agree that Google has no obligation or responsibility for
discrepancies in reporting or for the performance or results of the Mediation
Services or how publishers choose to render your Assets or how Assets are
ultimately displayed. For the avoidance of doubt, the disclaimers set forth
in Section 9 (Liability of our APIs), or the applicable section, of the
[Google APIs Terms of Service](https://developers.google.com/terms) also apply
to Google Mobile Ads SDK and to the Mediation Services. You are solely
responsible for your SDK and SDK Adapter Code.

## 9. Compliance with laws.

For avoidance of doubt, the compliance with laws provision set forth in
Section 2(b) (Compliance with Law, Third Party Rights, and Other Google
Terms of Service), or the applicable section, of the API Terms apply to this
Agreement, and you further agree to comply with all applicable laws,
regulations or industry standards related to the Mediation Services.