### Brand \& marketing resources

Tools and resources to help you prepare promotional assets for use in your marketing efforts. [![](http://developer.android.com/static/images/logos/google-play.svg)](http://developer.android.com/google-play/resources/icon-design-specifications)  

### [Google Play icon design specifications](http://developer.android.com/google-play/resources/icon-design-specifications)

Design guidelines, templates, and examples for creating app icons for the Google Play Store.  
[View specifications](http://developer.android.com/google-play/resources/icon-design-specifications)  
[![](http://developer.android.com/static/images/picto-icons/actionable.svg)](http://developer.android.com/distribute/marketing-tools/brand-guidelines)  

### [Brand guidelines](http://developer.android.com/distribute/marketing-tools/brand-guidelines)

Guidelines and downloads for the Android and Google Play brands.  
[Review guidelines](http://developer.android.com/distribute/marketing-tools/brand-guidelines) [![](http://developer.android.com/static/images/picto-icons/google-play-badge.svg)](https://play.google.com/intl/en_us/badges/)  

### [Google Play badges](https://play.google.com/intl/en_us/badges/)

Build badges for your app in just a few clicks, and download hi-res badge assets localized for a variety of languages.  
[Get started](https://play.google.com/intl/en_us/badges/)  
[![](http://developer.android.com/static/images/picto-icons/android-go-edition.svg)](http://developer.android.com/distribute/marketing-tools/device-art-generator)  

### [Device art generator](http://developer.android.com/distribute/marketing-tools/device-art-generator)

Drag and drop screenshots of your app into device artwork, for better looking promotional images and improved visual context.  
[Get started](http://developer.android.com/distribute/marketing-tools/device-art-generator) [![](http://developer.android.com/static/images/picto-icons/graph.svg)](http://developer.android.com/about/dashboards)  

### [Dashboards](http://developer.android.com/about/dashboards)

An overview of device characteristics and platform versions that are active in the Android ecosystem.  
[Learn More](http://developer.android.com/about/dashboards)  
[![](http://developer.android.com/static/images/picto-icons/pathway-2.svg)](http://developer.android.com/distribute/marketing-tools/linking-to-google-play)  

### [Linking to Google Play](http://developer.android.com/distribute/marketing-tools/linking-to-google-play)

Build links that take users to your published apps in Google Play from browse or search.  
[Get started](http://developer.android.com/distribute/marketing-tools/linking-to-google-play)  
[![](http://developer.android.com/static/images/picto-icons/earth.svg)](http://developer.android.com/distribute/marketing-tools/alternative-distribution)  

### [Alternative distribution](http://developer.android.com/distribute/marketing-tools/alternative-distribution)

Distribute apps to users in any way you want, using any store or distribution approach.  
[Learn More](http://developer.android.com/distribute/marketing-tools/alternative-distribution)