Select platform: [Android (beta)
![New](https://developers.google.com/static/admob/images/new.svg)](https://developers.google.com/admob/android/next-gen/privacy/play-data-disclosure "View this page for the Android (beta) platform docs.") [Android](https://developers.google.com/admob/android/privacy/play-data-disclosure "View this page for the Android platform docs.") [Unity](https://developers.google.com/admob/unity/privacy/play-data-disclosure "View this page for the Unity platform docs.")

<br />

In May 2021, Google Play [announced the new Data safety
section](https://android-developers.googleblog.com/2021/05/new-safety-section-in-google-play-will.html),
which is a developer-provided disclosure for an app's data collection, sharing,
and security practices.

This page can help you complete the requirements for this data disclosure in
regards to your usage of the Google Mobile Ads SDK. On this page, you can find
information on whether and how our SDK handles end-user data, including any
applicable settings or configurations you can control as the app developer.

We aim to be as transparent as possible in supporting you; however, as the app
developer, you are solely responsible for deciding how to respond to Google
Play's Data safety section form regarding your app's end-user data collection,
sharing, and security practices.

## How to use the information on this page

This page lists the end-user data collected by only the latest version

(version **24.9.0** ) of the
Google Mobile Ads SDK.

If you are using a prior version of the Google Mobile Ads SDK, consider
updating to the latest version to ensure your app's disclosures are accurate.
The Google Mobile Ads SDK will continue to be updated over time. This page
reflects these changes, so make sure to check back and update your disclosures
as necessary.

To complete your data disclosure, you can use Android's [guide about data
types](https://developer.android.com/guide/topics/data/collect-share) to help you
determine which [data
types](https://support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cdata-types)
and
[purposes](https://support.google.com/googleplay/android-developer/answer/10787469#in_play_console&zippy=%2Cpurposes)
best describe the collected data. In your data disclosure, make sure to also
account for how your specific app shares and uses the collected data.

## Data collected and shared automatically

The Google Mobile Ads SDK collects and shares the following data types
*automatically* for

advertising, analytics, and fraud prevention purposes.


| Data | By default, the Google Mobile Ads SDK... |
|---|---|
| IP address | Collects device's IP address, which may be used to estimate the general location of a device. |
| User product interactions | Collects user product interactions and interaction information, including app launch, taps, and video views. |
| Diagnostic information | Collects information related to the performance of your app and the SDK, including app launch time, hang rate, and energy usage. |
| Device and Account identifiers | Collects [Android advertising (ad) ID](https://support.google.com/googleplay/android-developer/answer/6048248), [app set ID](https://developer.android.com/training/articles/app-set-id), and, if applicable, other identifiers related to signed-in accounts on the device. |

All of the user data collected by Google Mobile Ads SDK is encrypted in
transit using the Transport Layer Security (TLS) protocol.

## Data handling

Android ad ID collection is optional. The ad ID can be reset or deleted by users
using ad ID controls in the Android settings menu. As the app developer, you can
prevent the collection of ad IDs by [updating the app's manifest
file](https://support.google.com/googleplay/android-developer/answer/6048248).

Certain other features in the Google Mobile Ads SDK, such as the

[Limited Ads](https://support.google.com/admob/answer/10105530)

feature, may also disable transmission of the ad ID and other data.

## Data collected and shared depending on your usage

If you are using any optional product features that involve additional data
(such as advance reporting) or participating in any tests of new product
features that involve additional data, be sure to check if those features or
tests require additional data disclosures.

## Other helpful resources

- [Blog
  post](https://android-developers.googleblog.com/2021/10/launching-data-safety-in-play-console.html) announcing the Data safety form in Google Play Console.
- The Play Console's Data safety form is available on the [App
  content](https://play.google.com/console/developers/app/app-content/summary) page.